Vivasoft

Upcycled fashion for gorgeous materials and accesories.

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Repurposing end-of-life garments to craft vibrant, plush items and no pigments or chemical additives.

The core problem with fast fashion stems from the hyper-consumptive behavior of buyers who frequently purchase the latest trends and quickly discard their older garments. Launched in the market in 2021, we have concentrated our efforts on designing a variety of products and creating a spectrum of colors tailored to our target audience's preferences through the method of dry dyeing. This technique involves no use of dyes or chemicals, simply selecting and blending textile fibers for color.

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This initiative was a finalist for inclusion in the 30 Circoax Program, a circular fashion innovation booster financially supported and recognized by the European Union.

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