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The CB Brand Trade Fair brought together industry leaders and innovators to share the latest trends and solutions in branding and merchandising. Our team was thrilled to participate in this event, albeit indirectly, by showcasing our unique merchandising product at The Dream Act Stand.

The stand featured a stunning collection of sustainable and made-in-France merchandise, including our Vivasoft projects with colorful accessories. Our product stands out for its eco-friendly approach, using recycled clothing to create one-of-a-kind, sustainable merchandise that reduces waste and makes a statement. What's more, our innovative mixing fibers strategy, inspired by color theory principles, ensures a vibrant and consistent color palette without the use of pigments or additives.

The event provided valuable insights into the current market trends and consumer demands. Some key takeaways include:

• The growing demand for sustainable and eco-friendly products in the merchandising industry
• The importance of storytelling and brand messaging in merchandising
• The need for innovative and unique products that stand out in a crowded market

We're proud to have been exposed at the CB Brand Trade Fair, and look forward to continuing to push the boundaries of sustainable design. If you're interested in learning more about our product or would like to discuss how we can help you with your merchandising needs, please don't hesitate to get in touch.

Stay tuned for more updates and insights from the world of sustainable design, as we continue to innovate and inspire the industry with our unique approach that blend craft, science and design meanwhile

Now, about the Trade Fair, we had mixed feelings, on one hand a bit dissapointed that there are several things that were "just the same" with few innovations of bright ideas. But even if few, we found somethings that were quite interesting, below an small selection of photos of what we liked the most and the trends for retail design and merchandising.

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