product design |
Customer: Vivaluz | Auchan
Vivaluz is a company founded by some people who were in charge of the sustainability department at Auchan Retail. The objective of this young company is to give a second life to all discarded clothes ( be it brand's unsold or consumer's old clothes).
Therefore, they asked us to develop a recyclable composite material using these old clothes. Aside of the material, we also designed several product concepts, hangers and other applications.
This project was selected for the European accelerator program CircoAx.