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prototyping |

packaging design |

customization

A customisable cosmetic packaging with almost no plastic.

customer: PVL beauté

The best waste is that which has not been produced. So PVL beauty entrusted us with the task of designing fully customizable cosmetic packaging, that would work with all makeup shades and products and would be strong and durable with as little plastic as possible.

With a zamak structure as a base, we created a removable decorative cover and a make-up container system which would allow users to personalize their packaging therefore owning it and creating an emotional link. Everything is designed so that when users can store make-up and switch contents in an easy and intuitive way. Maximising the user experience of a cosmetic packaging.

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